Brutalist Web Design Trends

The polished, corporate "Memphis" style is out. Brutalism—characterized by bold typography, high contrast, and exposed structural elements—is the visual language of the new web. ### Honesty in Design Brutalism is about stripping away decoration to reveal the core function. It signals authenticity and confidence, resonating with digital-native audiences who are tired of generic templates. ### Aesthetic Impact This style demands attention. By breaking grid systems and using unconventional layouts, brutalist sites create memorable experiences. However, it requires a delicate balance to ensure usability is not compromised. ### User Engagement Unexpected design choices encourage exploration. Users spend more time on sites that challenge their expectations. Brutalism, when done right, turns the interface into a part of the content itself.